BIMI (Brand Indicators for Message Identification), is a proposed standard that displays validated trademarked logos based on DMARC authenticated emails, giving assurances to recipients that an email is from the organization it claims to be from.
BIMI requirements include a DMARC policy of Quarantine or Reject.
Check your DMARC policy
The stated goal of BIMI is to move companies and brands towards a strict DMARC policy to stop impersonation attacks. To ensure the BIMI logo cannot be copied and spoofed, Google will require a Verified Mark Certificate (VMC) that verifies ownership of the logo. Part of VMC is providing your trademark information to a certification solution provider.
Find out if the logo you want to use is a registered trademark.
Configure DMARC, SPF and DKIM protocols with a DMARC policy of p=quarantine or p=reject.
Get Started
Get both your trademark and DMARC policy verified by a certification provider.
We’ve partnered up with Entrust Datacard to make the journey to BIMI as smooth as possible. Entrust Datacard will verify an organization's registered trademark and include this information in a VMC. When strong authentication is implemented with DMARC, the organization’s verified registered trademark logo will automatically display in participating email clients.
Red Sift’s OnDMARC service enables organizations to deploy a compliant DMARC policy quickly in order to qualify for BIMI. It works in tandem with Entrust Datacard, serving as the foundational, high-assurance security behind the VMC to provide strong authentication and guidance for preventing spoofed messages.
Implementing BIMI needs resources from Marketing, IT & Legal. Our handy workflow chart shows you exactly how these teams work together to get BIMI ready.
Initiate BIMI Project
Engage with IT
Choose your logo
And brand domains
Check logo trademark
Engage with legal
BIMI Ready!
Append your TXT record to add your logo
to ensure ongoing compliance
Domain protection
Reach p=reject quickly & securely
External verification
Use a certification provider to get your VMC
Once you have been formally verified by a Mark Verifying Authority (MVA) such as Entrust Datacard, and appended your TXT to add your logo, you will be ready for BIMI!