With BIMI you can put your logo on every email you send to boost brand recognition and improve delivery rates.
What is BIMI?
BIMI (Brand Indicators for Message Identification), is a standard that displays validated trademarked logos inside DMARC authenticated emails. As email continues to be the most popular way organizations communicate with their customers, BIMI adds brand impressions to every email to help reassure recipients that it is from the organization it claims to be from.
Take control of your brand: BIMI for Marketers
Improve email deliverability with DMARC compliance
Increase brand impressions
Increase customer confidence
Prevent phishing: BIMI for IT Leaders
Use best practices to deter fraudsters with visual email authentication
Standardize the transmission and use of your logo
Block phishing and email impersonation with DMARC
Get BIMI certified with Red Sift
You may already be well on your way to being BIMI ready, but if you’re not, we’re here to help. Since 2019 we’ve led multiple, global brands through the entire BIMI process, taking on average 8-12 weeks to complete the process. We take care to guide both marketing and IT teams through all aspects of the business to ensure they qualify for BIMI.
Getting BIMI certified with Red Sift includes:
DMARC implementation to qualify your domains
The entire logo verification process
A Verified Mark Certificate (VMC)
A dedicated support manager from start to finish
DMARC is the foundation of BIMI
The goal of BIMI is to move companies and brands towards a strict DMARC policy of p=quarantine or p=reject to stop impersonation attacks. Learn more about DMARC here. To also ensure that the BIMI logo cannot be copied or spoofed, Google requires a Verified Mark Certificate (VMC) that verifies ownership of the logo. Part of VMC is providing a trademarked logo, but all of the qualification processes are included in Red Sift’s BIMI management program.
What will the process look like?
We’ve partnered up with Entrust Datacard to make the journey to BIMI as smooth as possible. Here’s how Red Sift’s BIMI process helps both marketing and IT teams get certified quickly and confidently:
Project kickoff
We start with a joint call with both Marketing & IT departments
Once you have been formally verified by a Mark Verifying Authority (MVA) such as Entrust Datacard, and appended your TXT to add your logo, you will be ready for BIMI!
Interested in joining the BIMI program? Complete the form below for a free, 15 minute consultation.
